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Former USGA technical director and engineer of the graphite shaft, Frank Thomas is revered as the world's leading expert on golf equipment explains how golf equipment works, describes which features matter and which ones don't.
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Product Description
Frank Thomas is the world's leading expert on golf equipment. As a
design engineer at Shakespeare Sporting Goods in the 1960s and 70s, he
invented the graphite shaft, a piece of technology found in the bag of
nearly every golfer today. As Technical Director of the United States
Golf Association, he issued thousands upon thousands of rulings on
equipment, literally writing the rules that govern the implements of the
game.
In Just Hit It, Thomas shares his knowledge with every golfer. In
clear and concise language, he separates the blather of advertising
claims from the nuggets of truth, explaining how golf equipment works,
describing which features matter and which ones don t, providing the
most thoughtful overview of the subject ever written. He debunks common
misperceptions, and demonstrates that what s newest and latest may not
be any better than what you already own.
But Just Hit It isn t just an equipment guide. It also examines
the marketing culture that threatens to separate the game from its core
values. Thomas understands the golfer s desire to find the magic club
that will change his game and wipe away his flaws, but he also
recognizes the way this belief in magic can be exploited by others for
profit. Further, he explores how this selling climate eats away at the
fundamental reasons we play the game, whether we realize it or not: the
desire to test ourselves against an objective standard while overcoming
the obstacles set in our path. He describes how the rules of the game
can best serve our purpose, and proposes steps that can be taken by
golfers, course designers, developers, and governing bodies to reconnect
the game with what it ought to be.
Practical, philosophical, and historical all at once, Just Hit It
is a unique contribution to the literature of golf. |
Product Reviews:
Reading this book is like engaging [Frank] in a discussion, with the words,
ideas, and passion flowing freely. There are few people I know more
knowledgeable about the technical aspects of the game of golf, and very few more
passionate about the need for integrity and vision in all aspects of the game.
Jack Nicklaus
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"When I first met Frank I was amazed by how much knowledge
he had of equipment, golf, and the history of golf. Whenever I
have a question about equipment I pick up the phone and ask
Frank. He's been invaluable to me."
Nick Price |
I have known Frank from the time he was involved with
inventing the graphite shaft. Frank has always had great
foresight in looking at the development of the game, and a keen
understanding of what s important and what isn t. His integrity
is unquestioned, and when he gives his views on how to grow or
save the future of golf, we d all be wise to listen. Just Hit It
is both a useful equipment guide and a wake-up call for the game
we love.
David Leadbetter |
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About the Author:
Frank Thomas has spent much of his life as one of the
guardians of the game of golf, and today he is making it his
mission to help golfers around the world. In his twenty-six
years as Technical Director of the United States Golf
Association, he was responsible for testing and ruling on the
acceptability of every new club and ball. Since leaving the USGA
in 2000, he has devoted his efforts and passion to educating
consumers about golf technology and empowering them to make
better decisions about equipment. His opinions on the game have
appeared on the Op-Ed page of The New York Times, and he
is Technical Advisor to Golf Digest as well as Chief
Technical Advisor to The Golf Channel. His honest and
straightforward evaluations of today s technology reach millions
of consumers through The Golf Channel and his own website
franklygolf.com.
Jeff Neuman is a writer, editor, and consultant on many subjects
including golf. His articles have appeared in The New York
Times, Links Magazine, Private Clubs, and a variety of other
publications. He is co-author (with Lorne Rubenstein) of A
Disorderly Compendium of Golf. He lives in New York City. |
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Product Details:
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ISBN: |
0615181090 |
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Publisher: |
Frankly Publications |
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Publication Date: |
First Edition edition (February 29, 2008) |
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Language: |
English |
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Pages: |
173 pages |
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Dimensions: |
8.3 x 5.6 x 0.9 inches |
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